I started DayMakers™ in 1995 with the world's first HipSafe™ anti-theft security waist pack.
By 2005 DayMakers™ anti-theft waist packs, crossbody and shoulder bags, day packs, straps, wallets and accessories were in 200 stores and two major catalogs (Magellan's™ and TravelSmith Outfitters™). Supporting retailers was my job.
Competition arrived in January 2006 in the form of PacSafe™. Their products, merchandising expertise and capital led directly to a shrinkage of my market share.
The economic collapse of 2008 hit everyone very hard and retail stores that stayed in business generally chose to offer PacSafe™ products instead of mine, choosing to afford only one line of such products. PacSafe™ offered well developed merchandising displays, sales materials and hang tags for the retailers, where I simply had great products.
In 2010 Travelon™ entered the market making private label security bags for Magellan's™. This was the end of a 15 year relationship with Magellan's.
In 2016 TravelSmith Outfitters was sold and the company that bought them did not continue buying my products. That was the end of a 19 year relationship.
Where some family and friends saw catastrophe I saw a Blessing. For two decades I have had to support full retail pricing. If Magellan's™, TravelSmith™, or other retailers were selling a bag for $79 then that was my price. For 20 years I had been handling design, operations, financing, logistics, etc. Keeping retailers supplied sometimes meant bringing things in by air. Now and then a strike at the Port or an in-depth Customs inspection created challenges related to deadlines. This new situation is more than doable.
With the complete collapse of my wholesale business I am liberated to reinvent DayMakers™, selling my designs directly, at a discount, with free shipping ($29 minimum order), and additional quantity discounts available.
My prices are discounted 20% to 30% below the current retail. (2019 will be higher) Additional quantity discounts are automatically applied when four or more pieces are placed in the cart. Supplies are limited. I will not be able to re-stock all products. I hope to always have my most popular models in stock or on the way. My cost to restock will go up 25% next year and this will affect pricing on such items.
I support brick and mortar stores as integral parts of America. I give them free shipping and they are accepting a smaller margin. They can match my online price and still make a decent profit. If there is a store near you please tell them about DayMakers™. Ideally you will find my products locally. If not, then buying direct from DayMakers™ is the online source.
This is a new beginning and I am feeling joy in it. I hope you are feeling some of this. Whether in touch directly or indirectly this is a result of your interest. DayMakers™ will never again be priced at retail.
Where once I was operating a foot-treadle sewing machine facing the sidewalk, Cabrillo Boulevard and the mountains at the Santa Barbara Arts & Crafts Show, today I am turned around, facing the ocean, and offering DayMakers™ directly to you, wherever you are!